GHI Blog

Princess Nathalie of Sayn-Wittgenstein-Berleburg face of REGUPOL equestrian flooring

Denmark’s national dressage trainer, Princess Nathalie of Sayn-Wittgenstein-Berleburg is sports flooring manufacturer BSW’s new advertising partner for equestrian flooring.

The four-year contract was signed by both parties at the end of June in Bad Berleburg, the home town of the former Olympic Dressage rider and location of the BSW head office.


At its site in Bad Berleburg, the company has been producing elastic paddock tiles, stable mats and a range of other floor surfaces and wall padding for the equestrian sector for over 40 years. The flooring is used in large stable complexes and private facilities all over the world: In Qatar, Barcelona or Sydney, horses are bred, reared and kept on elastic REGUPOL floors.


Princess Nathalie has also chosen elastic stable mats Made in Germany for her own stables near Bad Berleburg castle. Here, the former dressage rider has been running a breeding business and training her own young horses for a number of years. “With the breeding, I’ve made a profession out of my passion and my hobby,” says Princess Nathalie. “When I see how good my horses feel in their boxes, I know that in choosing REGUPOL equestrian flooring, I’ve made the right decision. You can’t beat this quality.”


Manufacturer BSW describes its REGUPOL equestrian floors as the ideal solution for a more species-appropriate, cleaner and more economical approach to keeping horses. They are ideal for stables as well as outdoor surfaces, resistant to harsh weather conditions and have long service lives.


The Bad Berleburg enterprise is also extremely pleased with their new advertising partner. “We’re very happy that Princess Nathalie has agreed to be our new partner for equestrian flooring. Her sporting successes, her passion for riding and her breeding business in our joint home town of Bad Berleburg are a perfect fit for our products and our corporate policy,” says Lena Grosch, marketing coordinator at BSW.


So, in future, Princess Nathalie will be the advertising face of BSW’s REGUPOL equestrian flooring in all the Bad Berleburg company’s print media and online campaigns.


rubber footing, rubber flooring, stable mat, paddock mat
f.l.t.r. Lena Grosch (Marketingreferentin BSW GmbH), Prinzessin Nathalie zu Sayn-Wittgenstein-Berleburg, Sebastian Pöppel (Prokurist BSW GmbH)